Even now with 2010 upon us, we still see oldschool record labels putting only short clips of their new singles online – I guess to prevent illegal copying of the 96kps MySpace version. Presumably the idea is that we’ll all be so astounded by hearing a fraction of this fantastic song that we’ll rush out and buy the download just to hear how the rest of it goes. By the same logic their pluggers ought to only give Radio 1 ninety second clips of their singles in case we illegally tape them off the radio. Surely it makes no sense in a world of ferocious competition to restrict exposure for a key track you’re trying to promote, in the one place where people are likely to hear it?
So kudos to This Is Fake DIY Records for the way they’re promoting “Bored In Belgium” – the new single from THE VICTORIAN ENGLISH GENTLEMENS CLUB. You can not only hear the single in full on the record company website, but they even provide free code so you can embed it on your own web page as well, like this:
I reckon we should all go out and buy the single, on a point of general principle. If you fancy trying this embedded widget approach for promoting your own next single, the system that they’re using is the excellent Fairtilizer.