Animal Noisewere featured by Johnno in last week’s inaugural Prick & Ding feature. Their song Run Loose sounded pretty good and was enough to send me to the BBC Introducing Uploader – where their song Baddow (below) blew my socks off.
It’s a wonderful piece of music – played from beginning to end with such fresh, ferocious energy that I immediately decided to embed it here so you could hear it too. I also intended to email the Soundcloud link to Steve Lamacq since he doesn’t use the Uploader.
Unfortunately, as things stood this morning there was only a 65 seond “teaser” to be heard on their website and Soundcloud.
This missed opportunity by three brilliant musicians made me want to weep with frustration. If you’ve got a killer, career-changing song, why wouldn’t you want as many people as possible to hear it and tell all their friends about it ? Why would anyone think it more important to squeeze a few dozen extra sales from iTunes than risk the listening public hearing it for free ?
The great Andrew Dubber puts it like this:
“People have to hear music, then they will grow to like it, and then finally, if you’re lucky, they will engage in an economic relationship to consume that music…. That’s the order it has to happen in. There’s no point in hoping that people will buy the music, then hear it, then like it. They just won’t. A (short) sample is a waste of your time and bandwidth. It’s worse than useless. That’s not enough to get to like your music. Let them hear it, keep it, live with it. And then bring them back as a fan.”
You can read Dubber’s whole article here – but read on…
UPDATE: I TAKE IT ALL BACK!!!
Check out this bad boy – Animal Noise have just uploaded the full version of Baddow to their Soundcloud – and it totally rocks:
If you’re anywhere near London this Saturday night go and see them if you possibly can at Club Fandango at The Bull & Gate. Alas I’ll be on air at 6 Music that night, but Johnno promises me their live show is unbefrigginglievable and not to be missed…