See the full tracklisting for this week’s Introducing Mixtape on my BBC blog.
After giving a keynote talk at Unconference in Leeds the other week – as part of the Live At Leeds festival – a number of musicians came and said hello to me afterwards. Many of them had demo CDs but almost all were nonplussed by the question “where can I hear your music online and how can I contact you”. Most of them had to borrow a pen and write the information by hand on the back of my lecture notes.
Wilful Missing however handed me a small, attractive card printed with their name, logo, website, email, Twitter and Facebook details. Within minutes I was listening to their music on my iPhone, which proved to be every bit as strong as their marketing skills. They’ve released two EPs (2009‘s Vast Atlantic, and 2010‘s Loose Ends) and I’ve included my favourite song The Waltz from their debut album MOLEHILLS OUT OF MOUNTAINS on this week’s BBC Introducing Mixtape.
Getting these calling cards designed and printed is such a brilliantly obvious idea. You never know when you’re going to meet a useful contact or colleague – or just someone you like and want to impress. Every member of the band can slip a few cards in their wallet and carry them everywhere they go. Why don’t more artists do this?
You tell me.