See – it’s not just me. Here’s Bethan Elfyn at this year’s BBC Masterclass saying exactly the same thing I keep banging on about. When you’re hassling people to come and check out your music, for God’s sake supply some kind of factual – and if possible interesting – information about yourself on your Soundcloud or Facebook page. Also, needless to say, on the BBC Introducing Uploader. From fans to festival bookers everyone is inundated with ridiculous amounts of new music every week, and if you don’t tells them what’s special/different about your band in the few seconds they’ll spend checking you out online, they’ll click away quickly to somebody else who does.
Trust us on this. It is really phenomenally, deeply, infuriatingly, stupidly, timewastingly, counterf*ckingproductively dumb for bands to mither and nag people to play their f*cking music on the radio – and then not supply us with any f*cking facts on their f*cking Facebook page that we can actually pass on to our listeners. It doesn’t need to be flowery or boastful – nothing in your biog needs to be even remotely true – but not having one is a guaranteed way to make life harder for people who are trying to support your career.
See: how to write a band biog.