BBC Introducing Masterclass: Salford

Tom Robinson in Salford

Contrary to all the current doom and gloom in the music industry, it’s my belief there’s never been a better time for a genuinely talented new artist to get heard. This workshop sets out the many reasons to be cheerful, and how far the rules of the game have changed in 2013. It’s packed with first-hand tips on finding and building an audience without the benefit of big bucks or insider contacts.

But if your goal is to reach a mass audience, the one key requirement remains unchanged: an absolutely killer song. Not just a good song or even a great one, but a truly gobsmacking tune that leaves listeners shaken and stirred. This video offers practical strategies to help you write that breakthrough track, and effective ways of promoting it once you’ve done so.

Tom Robinson

London-based broadcaster & songwriter, born 1950. His best known songs are 2-4-6-8 Motorway, Glad To Be Gay and War Baby; he has also co-written songs with Peter Gabriel, Elton John, Dan Hartman and Manu Katché. Read More...

10 Comments

  1. Great advice as ever Tom and I will be sharing your positive and encouraging advice with the musicians who are linked to the Folkstock Arts Foundation, the Festival and anyone else who will listen. Just wondered how artists get a chance to see it first hand and be in the audience ? Loved your ‘Folk’ show on BBC 6 Radio on sunday by the way – do hope it happens again :)

  2. Yes indeed!
    Great advice Tom…we’ll spread the voice :)

  3. @HelenMeissner Audience were chosen by individual BBC Introducing Shows around the country who each nominated a limited nunbler of Deserving Delegates. There’ll be another 60 minute instalment of #folk6music this Saturday night from 11pm-midnight on my own show, taken from authentic /traditional roots suggestions people made directly to me on Twitter last Sunday.

  4. Hi Tom where can I find the enlarged images of the plugger styled CD cases

  5. Great presentation, full of great information & really insightful stuff, would have love to be invited but its great that the BBC make & take time to develop new music and give those who strive for attention guidance. Anyway made my commute for the last few days very educational. Cheers!

  6. The guvnor speaking so much solid good sense as always.There are champions of new music & there is Tom Robinson! Great work Tom.
    Heed this info & then most importantly-write a killer song(s) and you are rolling :)

  7. Tom

    click on the images, Rory !

  8. Fabbo Mr Fresh!
    Useful, honest & most enjoyable
    Dan B-) xo

  9. Tom-o, you’re correct! It is nothing like it used to be 20 years ago. It is tougher now because there is more competition to get heard but on the other hand you have more “tools” available to help you. But as you say, you have to have an amazing song! We have great songs… and one amazing song… no,… TWO amazing songs. That is because we have written so many (like you also mentioned). We have a rule in Kepler Junction, if a song gets started, then we have to finish it.
    Again, like you mentioned, we’re waiting for the right time to release our amazing songs. November will be the first date. We’ll let you all know! We’re building up our 12 million pounds of thrust as I type! lol :-)

    Great stuff, a clear and well though out presentation Tom, thank you.

    Kepler Junction ???

  10. Yup, fantastic stuff….and was even better being there on the day! Thanks so much for having us all, for your generosity and enthusiasm…..you rock Mr Robinson ;)
    Big love
    Debs x

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