This week's Fresh Faves were picked by our readers over the weekend, and, straight off the back of his own latest release, they are reviewed by multi-media artist and musician Robjn. You can hear all these tracks in a single Soundcloud playlist here. ACID CHILD - Slow Reverse Flow Even though these playlists are arranged in alphabetical order, it seems a fitting running order to open with…
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When I was writing my previous post about Nine Inch Nail's LP Year Zero promotional campaign, I thought of how it was all about a fictional world discovered through the internet. I hope that on Fresh On The Net someone may get an idea from these posts that could help their own promotion, even if it's just a new way to interact with people. I…
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I'm always thinking of cost-effective ways of promoting artists, but here's a promotion campaign - for Nine Inch Nails' 2007 album Year Zero - that was the exact opposite. This multi-platform experience was created by Trent Reznor in collaboration with 42 Entertainment in a project which Rolling Stone called "the most innovative promotion scheme since the leaked sex tape." Year Zero is a post-apocalyptic album…
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When Lou Reed died on 27th October 2013 he sold 3,000 copies of his album on that day alone, as well as 17,000 single song downloads. Not to include the increase of streams on YouTube and Spotify or Radio plays. Following the sad death of David Bowie it's evident that his music is ascending the charts with Reuters reporting the LP Blackstar is number one…
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I might as well start with a confession. In my view Past Midnight by Jamie Hamilton is the best song I have heard so far while moderating for Fresh On The Net. Submitted for moderation almost eight months ago, it's lyrically beautiful for one, but it also has a production that I can picture Brian Eno being pleased with; a mixture of simple acoustic elegance…
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The joy of being a Fresh On The Net moderator is when all the uploaded content from around the world comes in, you never know what you are going to hear next. We listen to hundreds of tracks a week and one of the bands that has stood out for me was Sinnober, a Danish / British trio based in both London and Bath. The…
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You leave just an echo, like trains forever leaving stations. This is a loose set of ambient tracks I play at home; both as their original albums and out of context on iTunes shuffle. It starts with the most beautiful sound, like a home recording on tape in the 'Matthew Herbert Remix' of Nils Petter Molvser's 'Merciful'. A mix of popular bands and people some…
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The art of the perfect Limited Edition in music packaging. I will cover some of the basic tricks bands/record companies do to make collectable items - and in these times where people are buying less physical music, releasing a Limited Edition is always a good trick to entice people in. Some of these items on the list might not be too useful if you're a…
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Nice To Be Nice
It is nice, to be nice. The promotion of anything musical online is always hard, trying to get people interested in your product. Building up a fanbase takes a lot of input and - if I am honest - a lot of live gigging. You will likely tour with a lot of people with a similar sound, as promoters will target a type of audience.…
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