Haha – should have known those crafty selfpublicists OK Go! had ulterior motives when Damian slagged off EMI in the New York Times. They already had a killer video up their sleeve and EMI allegedly wouldn’t let them make it embeddable on YouTube. Solution: leave EMI. Result: almost 8 million views in two weeks, and rising fast. But will it result in corresponding mass sales? Only time will tell…