Since I first wrote about Sending CDs To Radio in 2008, social media and Web 2.0 have substantially changed the way new music gets heard. The original piece still contains important information on how record releases work – while getting white label CDs into the hands of the right radio producers is still the dominant factor in breaking a hit record. But physical discs and traditional media are longer the whole story – and I’ve added notes with some of the changes at the bottom of my original post.
Tom Robinson
an excellent update to an excellent original post… the point about using a plugger in relation to gaining commercial radio play is a very important point – even if it is beyond the resources of many artists, as is the point that results are not guaranteed.