Our inbox is currently receiving up to 200 tracks per week and we check out every one of them so that you don’t have to. Our moderators listen without prejudice to what comes out of the speakers: when working through that much music in a single afternoon we don’t have time to look each artist up on a spreadsheet before clicking “approve”.
So chances are, if a recent Fresh Fave Artist sends through another really strong track a fortnight later, it’ll end up on the Listening Post again. And that will mean one place less for a new unknown artist to get heard.
Please, people: if you’ve recently been featured on the Fresh Faves or Introducing Mixtape, please leave it three months before re-submitting.
[Update: As of late 2015, we now remove tracks submitted too soon from the final batch. Artists will be able to resubmit the tracks for inclusion after three months have elapsed.]
We’re always happy to give a good big push to artists we love, three or four times a year. But there are many hundreds of other acts who also deserve our support. Why not go and widen your audience at other blogs and radio shows instead of hitting the same one here again and again. David Durant has commented below mentioning his Under The Radar Live Sessions for instance – and don’t forget to send your tunes to our friends over at Amazing Radio.
On the other hand, if you’ve been featured a few times on the Listening Post without picking up many votes, maybe you’ve now done your testing and got the results. Namely: one or two of Team Freshnet like your work, but it lacks mainstream appeal. If mass popularity’s what you’re aiming for, go back to the drawing board and come back in a few months with something designed to blow our readers’ minds. But a lot of excellent music simply isn’t mainstream, and that’s fine too. In which case why not consider how to move forward in the light of that info, instead of endlessly repeating the test?
The trouble with getting 200 tracks a week and only having 25 spaces on the Listening Post is that some 175 artists are bound to be disappointed. Please rest assured that if you’ve sent us a tune anytime our inbox was open, it will have been heard by at least a dozen team members, including me. But do take a look at this post about how the listening process works. The competition is ferocious, so make sure you only send us your very strongest, most favourite track – that way there’s some chance it’ll end up as one of our favourites too. There’s no point sending us all the second-best and third-best tracks off your last album, week after week – it just wastes your time and ours.
As for airplay, remember that radio should be the LAST place you take your music – when you’re ready to take the world by storm – not the first place you send your early demos. In my view BBC Introducing shows – including mine – often play promising artists far too early in their career. Often, such artists end up with one or two spot plays on national radio – which come and go – and then nothing else happens, leaving everyone with a disappointed sense of anticlimax. See Independent artists: How To Promote Your Music for possible alternative strategies…
One last thing: it is possible. with a bit of persistence, to get the attention of people in the media – and they will listen to your music. But – as Steve Lamacq has often pointed out – only once. An artist recently mithered me to death on Twitter to listen to a song that turned out to be almost laughably awful. With a straight face I carefully crafted a tactful reply along the lines of “it sounds like your best work is still ahead of you” – all of which which took about twenty minutes out of my working day. To which the cheeky sod replied “Oh that was just a quick demo I made two years ago, my new stuff’s much better – can I send it to you next week?”
Erm, no. No you can’t.