New Artist Digital Set Up – Part 2 – The Social Networks

Stop for one second and think about what Social Network actually means.

Social: Pertaining to, devoted to, or characterized by friendly companionship or relations

Network: An association of individuals having a common interest, formed to provide mutual assistance, helpful information, or the like.

My point? Having a Facebook page, Twitter Profile and YouTube account does not a social network make. You have to use it. Coldly firing messages into the ether like ‘buy my record’ and ‘come to my gig’ will have limited success. It may be that you don’t want to be all chatty with your fans and retain some mystique but at least provide regular an interesting content that will engage your fans to talk about you and your music.

No amount of fancy, all singing, all dancing social networks will make up for shit music or a boring artist. As to what to use, check out my default setup here.

Great music plus a network of engaged fans = career

That is all I have to say.



I am a player, producer, label boss and staunch supporter of the independent community. In the interests of transparency, should I post any of my own material, my labels are Ambiguous Records and CRC Music. I am also on the board of AIM which is the trade body that looks after all the UK Independent labels. Read More...


  1. Tom

    The more I think about this, the more often I find myself remembering Steve Lawson‘s brilliant aphorism at Unconvention last year: “Don’t try to tell me how great you are – tell me how INTERESTING you are”.

    He was saying it about band biogs, but it’s equally true of all our social interactions on Facebook, Twitter and Instagram. Maybe we should post some examples of great use of social media here. Starting perhaps with Steve’s own twitter feed:


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