Sherry Sahayaraj is a singer-songwriter with a Masters degree in Music Business from the Institute of Contemporary Music Performance (ICMP). She works as a co-promoter, digital marketing manager and social media strategist at Trust The Doc Media where she is mentored by Neil March. In 2022, she moved from South India to the UK to follow her passion for the music industry. With her strong foundation in music and a bachelor’s degree in technology, Sherry has been creating engaging social media content and contributing to the transformation of the business including establishing an online merchandise store based on her designs. Sherry also creates social media content and ideas for various grassroots artists including Gabrielle Sey, Fhur, and Mari Dangerfield and sometimes volunteers as a digital promoter for the independent record labels Dimple Discs and Monochrome Motif. She is a fellow of The Royal Society for the Arts Manufactures & Commerce (RSA).